You know you’re having a bad day as a crisis manager in the food industry when you’re facing a deadly food poisoning outbreak.
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Do you think it’s a good idea to sit down with people who are the equivalent of the chain-themselves-to-trees people, who have a list of demands which are in some cases reasonable and in most cases impossible?
Should the CEO agree to participate in what is certain to be a negative interview? While every circumstance is different, a useful first step when asked for an interview should not be “What shall we say?” but “Shall we say anything?” That key question just could save a lot of pain.
Charlie Maclean-Bristol looks into the recent incident at Francis Scott Key Bridge in Baltimore and discusses the potential impacts of the accident.
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Reputation is a critical company asset, yet marketers too often create what gets to be called a “PR disaster.”
Companies have struggled for years whether to speak out on controversial social and political issues.
Charlie Maclean-Bristol discusses his recent exercises around reassuring customers after an incident and talks about how businesses should approach reopening.
The sound you can hear across the big end of town is the shredding of reputations in the wake of corporate crises, often triggered by moral blindness.
When a reputational crisis strikes it’s very human to look for a quick fix. But the problems now facing Qantas are a vivid lesson for companies everywhere.