Grey rhino risks are high-impact but seemingly low-probability risks that get shuttled to the sidelines, often due to a misguided hope that the risk will not materialize in the near term, so mitigation planning can be delayed or dismissed.
Do you think it’s a good idea to sit down with people who are the equivalent of the chain-themselves-to-trees people, who have a list of demands which are in some cases reasonable and in most cases impossible?
Should the CEO agree to participate in what is certain to be a negative interview? While every circumstance is different, a useful first step when asked for an interview should not be “What shall we say?” but “Shall we say anything?” That key question just could save a lot of pain.
Charlie Maclean-Bristol discusses his recent exercises around reassuring customers after an incident and talks about how businesses should approach reopening.