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Attracting media attention is surprisingly easy — you just want it to be the right kind! If an event causes the phone to ring and TV cameras to appear in your lobby, you need confidence that the people who happen to be at your worksite that day are prepared. That’s easy if everyone – executives, PR, managers, and employees – is familiar with Jim Lukaszewski’s sure-fire methods for handling the media!
by James (Jim) E. Lukaszewski, America’s Crisis Guruâ„¢, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus; Kristen Noakes-Fry, ABCI, Editor