Planning for grey rhino risks : How to prepare for the ‘unforeseeable’ – FREE WHITE PAPER
By Dr. Jo Robertson
Grey rhino risks are high-impact but seemingly low-probability risks that get shuttled to the sidelines, often due to a misguided hope that the risk will not materialize in the near term, so mitigation planning can be delayed or dismissed. As the author has argued previously, it is time to change the way we look at risks in order to reassess and re-prioritize our grey rhino risks. We must stop shrugging our shoulders and treating grey rhinos as ‘unforeseeable’ and therefore absolving ourselves from doing anything about them. The author’s previous paper, ‘‘Rhinos and risk assessments: Adjusting risk assessment methodologies to account for “unforeseeable’ events”’ provided a methodology for pulling grey rhinos into the spotlight, so that we can see them more easily and recognize that their high-impact status requires both acknowledging and planning for. The present paper takes the methodology a step further — demonstrating how to plan for grey rhino risks that have been identified.
This article first appeared in the Journal of Business Continuity & Emergency Planning.
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ABOUT THE BOOK BY DR. JO ROBERTSON:EXECUTING CRISIS:
A C-SUITE CRISIS LEADERSHIP SURVIVAL GUIDE
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How leaders deal with crisis can clarify character and strengthen reputation. On the other hand, the wrong words and actions from the C-Suite can worsen the crisis spiral. Crisis management does not begin on the day the fire erupts, the hurricane barrels through, or the accident happens. Dr. Jo Robertson, a leading expert in heading off and containing crisis, lays out the key concepts that business leaders need to apply to their own organizations so they don’t have to rely on outside crisis advisors to swoop in and save the day.
Your Crisis Leadership Expert
Dr. Jo Robertson a leading expert in heading off and containing crises, has a doctoral degree in Crisis Management and more than 20 years of experience keeping companies like yours out of crisis.
As Global Director of Emergency Preparedness for Capital One, she orchestrated the creation of a coordinated universal emergency preparedness program.
As Director of Crisis Preparedness for Arkema, she rebuilt and re-energized US crisis preparedness initiatives for France’s leading chemicals producer.
At Deloitte Services, Dr. Robertson led the national crisis management program for 100+ offices of 45,000+ professionals.
As Vice President for Marsh Crisis Consulting (formerly the Corporate Response Group) she designed, developed and delivered a wide array of services for senior corporate and C-Suite clients. Examples of the services she delivered are crisis communications planning, media training and real-time support for clients currently in crisis. She also has experience in delivering complex crisis management exercises.
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