THE CORPORATE WARRIOR:
Successful Strategies from Military Leaders to Win Your Business Battles
by James P. Farwell
ROTHSTEIN PUBLISHING’S NEWEST BOOK!
PRINT AND EBOOK NOW AVAILABLE
You make critical strategic and leadership decisions in real-time. You need clear, concise, timely information to meet goals, improve performance, and increase profitability. With threats, technology, and competition changing the game at cyber-speed you, as a corporate leader and strategist, are constantly faced with life-or-death business challenges.
Leading international military strategists who have learned survival lessons the hard way on the front lines and yet emerged victorious can be your guides to winning business strategies.
The Corporate Warrior is a practical book loaded with direct, actionable strategies. Thanks to James Farwell’s direct relationships and experiences working with these well-known military leaders, you will learn powerful strategies and tactics to enable your enterprise to confront insurmountable challenges and conquer competition while winning valuable customer recognition and support for your brand!
Includes a Foreword by Admiral James (“Jim”) George Stavridis, plus thoughts on THE CORPORATE WARRIOR from Jim Lukaszewski, America’s Crisis Guru®.
James P. Farwell is an author and national security expert in information warfare, corporate strategic communication, social media analytics, political media and strategy, cyber policy, cyber security, strategy, and authorities.
He has advised the U.S. Department of Defense, the U.S. SPECIAL OPERATIONS COMMAND, U.S. CENTRAL COMMAND and the U.S. STRATEGIC COMMAND.
WHAT YOUR COLLEAGUES ARE SAYING ABOUT THE CORPORATE WARRIOR
“This fascinating book takes us behind the scenes to see what corporate heads and business owners have done right, done wrong, and shows how today’s leaders can use the advice to successfully course-correct. I recommend this book as well to former military men like myself. When our initial careers wind down, many of us will serve on corporate boards, or work directly inside corporations, as I now do. For us, these examples serve as vivid reminders of what we, too, can take away from each other’s military tactics and strategies.”
Admiral James (“Jim”) George Stavridis (Ret), Supreme Allied Commander – Europe (SACEUR), retired four-star United States Navy admiral, and bestselling author, is currently an operating executive with the Carlyle Group and chair of the board of counselors at McLarty Associates.
“Every business leader should put The Corporate Warrior at the top of their reading list. It is an incredibly insightful and thought-provoking work. Especially as we think about marketing and managing for the future.”
John P. Kotts, CEO, Kotts Capital
“Informative, entertaining, a must-read for every executive at all levels.”
Boysie Bollinger, Chairman and CEO, Bollinger Enterprises, Bollinger Shipyards, Inc.
“A top expert in strategic communication, James Farwell’s excellent book informs and entertains through colorful examples and cogent analysis. Highly recommended.”
General (Ret) Joseph L. Votel, fmr. Commander, US SPECIAL OPERATIONS COMMAND and US CENTRAL COMMAND
“This is a very sensible business book which will remind you through its dozens and dozens of examples of the available options to resolve crucial situations powerfully or poorly, sensibly, or stupidly. Is this a book about leaders and leadership? Certainly! Is this a book about strategy? Definitely! This book is really focused on you and on helping you advance your career in significant ways.”
James E. Lukaszewski, ABC, Fellow IABC, APR, Fellow PRSA, BEPS Emeritus Chairman, The Lukaszewski Group
“Grab this book and learn from it. James Farwell has captured the essence of the New Wave in business that has propelled so many companies to amazing success, from Amazon and Nike to Harry’s razor blade company, among many others. He applies lessons from military strategy to show how entrepreneurs can achieve the same type of incredible success in their arenas.”
Amb./Lt. Gen. Dell Dailey, former Director for the Center of Special Operations, US SPECIAL OPERATIONS COMMAND, and former U.S. State Department Coordinator for Counter-Terrorism
“The insights and ideas James Farwell offers in The Corporate Warrior are invaluable for management and wise leadership.”
Frank Stewart, CEO. of Stewart Capital and former CEO of Stewart Enterprises, the global leader in the funerals and cemetery business
“A lively, entertaining read, THE CORPORATE WARRIOR offers key insights into how business executives can maximize the impact of their marketing. I loved it.”
Bill Goldring, Chairman, Sazerac Company, America’s largest distiller. www.Sazerac.com. www.BuffaloTrace.com
“James Farwell ranks among the world’s most influential experts on strategic communications. His latest contribution offers fascinating illustrations from both the military and corporate worlds. Farwell shows how you can apply precepts from the military to build an image profile, sell a product, and handle crisis communications.”
Dr. Neville Bolt, Director, King’s Centre for Strategic Communication, King’s College; Editor-in-Chief, NATO’s s peer-reviewed journal, Defense Strategic Communications.
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2022, 304 pages including full index
Print – ISBN: 978-1-944480-74-5
EPUB – 978–1-944480-75-2
PDF eBook – 978-1-944480-76-9
